The Hottest MUSIC FASHION & FILM THE ATLANTA I SPY MAGAZINE THE PEOPLE BEHIND THE MUSIC Why Talent Buyers, Managers, Business Managers, Road Managers and Distribution Professionals Matter An artist can have a great song, a great voice, a great image and thousands of followers—and still struggle to build a real career. Why? Because talent is only one part of the business. The music industry is a business of relationships, contracts, money, performance opportunities, distribution, marketing and timing. The artists who understand this early are often better positioned to turn their music into a sustainable career. One of the most important people an artist needs to understand is the talent buyer.THE TALENT BUYER VS. THE MANAGER These two positions are often confused. The Manager The manager works primarily for the artist. The manager helps develop the artist's career and may coordinate: Career strategy Team members Recording projects Marketing Branding Business relatio...